The Deepest Value

Posted Leave a commentPosted in Competence Comments with Craig Storti

People sometimes ask me how to identify the deepest value in another culture. I suppose there are many ways, but one approach I have found quite helpful is to try to identify what behaviors upset people the most in a particular culture. What is it, when someone does that thing, that really annoys people? If you probe beneath the behavior that produces such a strong reaction, you will find a value that has just been violated. If we use the U. S. as an example, I think there is no quicker or more foolproof way to upset an American than […]

An Interview with Craig Storti

Posted Leave a commentPosted in Competence Comments with Craig Storti

What first drew you to intercultural communication and cross-cultural work? Like many people of a certain age, it was my time in the Peace Corps. I did not join the PC for an intercultural experience—I joined to escape going to Vietnam—but having had one, I was eventually able to use that experience to start a consulting/training business, helped immensely by the cachet that publishing my first couple of books bought me. What has surprised you most in all your years of training and engaging in intercultural communication work? I don’t know if it’s what surprised me, but what I have […]